Cookie Policy
Last updated: August 25, 2026
Cookies are small files stored in your browser. The PiTrio website uses them as little as possible.
1. Essential cookies
Used for basic operation and security of the site (e.g. remembering your cookie consent choice). These cannot be turned off and do not require consent.
2. Cookieless analytics
To understand traffic I use Cloudflare Web Analytics — a tool that sets no cookies, stores nothing in your browser and collects no personal data. It therefore needs no consent and cannot be "turned off" in a banner, since no tracking files are stored.
3. Marketing and analytics cookies (with consent only)
With your consent we use retargeting by Seznam.cz, a.s. (Sklik) and Google Ireland Ltd. (Google Ads), which lets us show you more relevant ads. Without consent the retargeting scripts are not loaded at all, no marketing cookies are stored and nothing is sent to Seznam.cz or Google servers. These cookies are set by Seznam.cz and Google as third parties — see the Seznam.cz privacy policy and Google's advertising technologies page for details.
With your consent we also use Microsoft Clarity (Microsoft Ireland Operations Ltd.) for anonymized session recordings and heatmaps that help us improve the site's usability. Without consent Clarity is not loaded at all. See the Microsoft Privacy Statement for details.
You can change or withdraw your consent at any time:
4. Cookie overview
| Name | Purpose | Type | Duration |
|---|---|---|---|
| pitrio.cookie-consent | Stores your cookie consent choice | Essential | 12 months |
| pitrio.mkt-consent | Carries your marketing cookie consent choice over to the app (app.pitrio.cz) | Essential | 12 months |
| pitrio.refresh | Photographer login token (HttpOnly, used to refresh JWT) | Essential | 30 days |
| focaly_visitor_* | Identifies an anonymous visitor in a shared gallery (HttpOnly) | Essential | 90 days |
| Seznam.cz cookies | Retargeting — more relevant ads in the Seznam.cz network (third party) | Marketing (with consent only) | Per Seznam.cz |
| Google cookies | Google Ads retargeting and ad measurement (third party) | Marketing (with consent only) | Per Google |
| Microsoft Clarity cookies (_clck, _clsk) | Behaviour analytics — session recordings and heatmaps (third party) | Analytics (with consent only) | Per Microsoft (up to 13 months) |
5. Managing cookies
You can change your marketing cookie consent anytime using the button above. You can also delete or block cookies in your browser settings (this also removes third-party cookies already stored). Blocking essential cookies may limit the site's functionality.
6. More information
See the privacy policy for how I handle personal data.